In the context of the digital transformation of higher education and
increasing requirements for the development of universal and professional
competencies, the integration of international online educational platforms
into the learning process is gaining particular importance. One of the key
tools in this area is the Coursera platform, which provides students with
access to modern courses offered by leading universities and international
educational centers. In the first
semester of the 2025–2026 academic year, the Higher School of Economics
continued the practice of integrating Coursera online courses into bachelor’s
degree programs in Management, International Business, Marketing, and Tourism. Course selection was carried
out taking into account the profiles of educational programs, the logic of
professional competency development, and labor market needs. Within the 6B04117 Management educational program, the
courses Teamwork Skills: Communicating
Effectively in Groups and Introduction
to Generative AI in Human Resources were implemented. These courses are
aimed at developing teamwork skills, interpersonal communication, and effective
interaction in a professional environment.
For the 6B04122 International Business
program, the course Fundamentals of
International Business was selected, focusing on the development of a
systemic understanding of international trade processes, the functioning of
global markets, the specifics of transnational business, and the impact of the
international economic environment on company operations.
Within the 6B04111 Marketing
educational program, the course Fundamentals
of Marketing Strategy was implemented. The course content is aimed at
mastering strategic approaches to marketing management, analyzing consumer
behavior, forming market positioning, and developing competitive strategies. For
the 6B11101 Tourism educational
program, the courses Inspirational
Leadership through Emotional Intelligence and Effective Communication for Project Stakeholders and Teams were
introduced. These courses focus on developing emotional intelligence,
leadership qualities, and personnel management skills, which are key factors of
effectiveness in the tourism and service sectors. In the first
semester of the 2025–2026 academic year, 120 students of the Higher School of
Economics obtained certificates through the Coursera platform. In addition, during the first
semester of the 2025–2026 academic year, the Overview of AI training program was successfully implemented on
the HUAWEI platform. Bachelor’s degree students in International Business, Management,
Marketing, Finance, Economics, and Tourism
completed online training and received international certificates confirming
their basic competencies in the field of artificial intelligence. The program
involved 200 first-year students, ensuring 100% coverage across all academic
groups.
As noted by the curator of digital educational content at the Higher
School of Economics, A.A. Usipbekov, the implementation of the Overview of AI course on the HUAWEI
platform equips future specialists with relevant digital skills and enhances
their understanding of the role of artificial intelligence in economics,
business, and management. The integration of online courses from international
educational platforms such as Coursera and HUAWEI into the educational programs
of the Higher School of Economics directly contributes to the achievement of
the United Nations Sustainable Development Goals, in particular SDG 4 — Quality
Education, SDG 8 — Decent Work and Economic Growth, and SDG 9 — Industry,
Innovation and Infrastructure, as the introduction of modern courses, including
those focused on artificial intelligence and digital technologies, implemented
in partnership with international platforms, promotes the development of the
innovative potential of the educational environment and the formation of the
university’s digital infrastructure.
