As part of the "Marketing Week", the Higher School of Economics
organized the events aimed at developing students' professional skills and
broadening their horizons:
- Intellectual quiz "What? Where? When?" allowed participants to
demonstrate their knowledge in the field of marketing, creating an intellectual
competition in an exciting format.
- The competition of video clips "PRO Marketing KZ" gave students
an opportunity to show their creative abilities and present unique approaches
to modern marketing trends.
- The competition of wall newspapers on "New Trends and Challenges in
Marketing" stimulated the participants to analyze in detail the current
trends in marketing and their visual expression in a creative form.
Guest lectures by leading experts became an important part of the week's
educational program. Zhuldyz Kurumbayeva, Head of Marketing Department of
SparkloKazakhstan project, shared her deep professional knowledge about modern
trends in marketing. Asel Moldasheva, Head of Marketing Department of
"DEZI INVEST" LLP, gave a lecture on "Practical Marketing",
emphasizing the applied aspects of the profession.
At the end of the week, the winners of the competitions were awarded with
memorable prizes, which emphasized the importance of students' participation in
these educational events.