Guest lecture on "How a freelancer can open his own agency"

On March 14, 2023, a guest lecture was held at Astana International University with the participation of the head of the Digital agency Alibayev Arystan on the topic " How a freelancer can open his own agency".

As part of the lecture, Arystan Alimbayev shared with students about:

• creating a personal brand;

• market analysis and "nicha" search;

• opportunities to sell ideas and products;

• ways of presenting the project to investors;

• ways of presenting an idea, brand and other forms of intellectual property.

The speaker answered the students' questions on the topic of business development in the field of information technology and shared various interesting details. During the lecture, information was announced that will help expand the knowledge base of students about the possibilities of the professional sphere of IT, as well as about the future profession.