RESULTS OF THE MARKETING WEEK

As part of the "Marketing Week", the Higher School of Economics organized the events aimed at developing students' professional skills and broadening their horizons:

- Intellectual quiz "What? Where? When?" allowed participants to demonstrate their knowledge in the field of marketing, creating an intellectual competition in an exciting format.

- The competition of video clips "PRO Marketing KZ" gave students an opportunity to show their creative abilities and present unique approaches to modern marketing trends.

- The competition of wall newspapers on "New Trends and Challenges in Marketing" stimulated the participants to analyze in detail the current trends in marketing and their visual expression in a creative form.

Guest lectures by leading experts became an important part of the week's educational program. Zhuldyz Kurumbayeva, Head of Marketing Department of SparkloKazakhstan project, shared her deep professional knowledge about modern trends in marketing. Asel Moldasheva, Head of Marketing Department of "DEZI INVEST" LLP, gave a lecture on "Practical Marketing", emphasizing the applied aspects of the profession.

At the end of the week, the winners of the competitions were awarded with memorable prizes, which emphasized the importance of students' participation in these educational events.