RESULTS OF THE 3RD INTERNATIONAL SUMMER SCHOOL "NEW EURASIAN LAND BRIDGE INTERNATIONAL TALENT EXCHANGE PROGRAM" FOR STUDENTS OF THE DOUBLE DEGREE PROGRAM 6B04122 "INTERNATIONAL BUSINESS"

From June 25 to July 9, 2025, within the framework of the interuniversity partnership between AIU, UIBE (Beijing), and Jiangsu Ocean University (JOU, Lianyungang), the annual international summer school was organized for students of the dual degree program “International Business.”The summer school program included educational, cultural, and practical components and was aimed at strengthening international academic cooperation, developing students’ professional competencies, and enhancing their language skills.

The summer school began in Beijing, where students explored the cultural landmarks of the Chinese capital and visited the Center for Language Education and Cooperation. The program then continued in Lianyungang, where the main academic activities took place: lectures, workshops, and practical sessions focused on cross-border e-commerce, digital marketing, the use of live streaming and AI in product promotion, video content creation, and research into the operations of real e-commerce enterprises. Special attention was given to developing teamwork skills, creative thinking, and intercultural communication. Team projects, sports activities, and daily practical Chinese language classes played a significant role in this regard. The program concluded with the defense of final projects, an international youth dialogue, and a certificate awarding ceremony.

Participation in the Summer School enabled students to significantly expand their knowledge in the field of international business, gain valuable practical experience in e-commerce, and improve their proficiency in both English and Chinese. We look forward to welcoming our students to next year’s summer school!