On 19 November 2025, the case
challenge “Real Tasks – Real Results” was held. The event was organized by the
Higher School of Economics in cooperation with the full-cycle marketing agency
Jetsen Media Group. The purpose of the challenge was to enhance students’
analytical competencies and practice-oriented skills in addressing contemporary
managerial and marketing tasks.
During the competition, participants presented
approaches to analyzing real business situations, developing alternative
strategies, and forming practical recommendations. The event brought together
the leadership of the Higher School of Economics, faculty of the 6B04111
“Marketing” educational program, as well as representatives of partner
organizations: Jetsen Media Group, the Jana Men project, the International
Center for Psychology and Development Metapsychology, and the marketing agency
SMO Master Education. This collaboration contributed to strengthening
constructive dialogue between the educational and corporate sectors. The
following teams took part in the competition:
-Bakalavriki (Management 23B);
-Animed (International Business 23B);
- Kapitalisty (International Business 24B);
- Konsensus (Marketing 24B).
Based on the results, the
teams were ranked as follows:
4th place Konsensus (Marketing
24B);
3rd place Kapitalisty
(International Business 24B);
2nd place Animed (International
Business 23B);
1st place Bakalavriki (Management
23B).
All teams received prizes from
the university’s business partners.
Special awards were granted
to: Bakalavriki participation in the
next episode of the YouTube project “Rubakhi” featuring actor Tamerlan
Zhangiziyev; Animed an opportunity to
refine and implement their project within an internship at Jetsen Media Group.
The case challenge
demonstrated the importance of integrating educational and practical approaches
and highlighted students’ potential in solving tasks that closely mirror real
professional conditions. The event became an important step in strengthening cooperation
between the university and its business partners and in enhancing the
practice-oriented training of students.