On November 19, 2025,
third-year students of the “Marketing” educational program, group
Marketing-23A, visited the National Institute of Intellectual Property
“Qazpatent” The Institute provided a platform for the meeting so that students,
within the framework of the “Branding” course, could study the processes of
creating and registering trademarks in Kazakhstan in practice. The visit was
supervised by the instructor of the “Branding” discipline, Associate Professor
of the Higher School of Economics, G.A. Kadyrova.
During the visit, the students
toured the Institute’s departments, learned about the working conditions of the
staff, and met with experts in the field of trademarks. The employees of
“Qazpatent” gladly presented essential information on the fundamentals of
intellectual property, including inventions, patent law, trademarks, and the
legal protection of trademarks. This knowledge forms an important part of the
professional training of future specialists in marketing and branding.
This event significantly expanded the students’ practical understanding and helped them better comprehend the importance and application of intellectual property within modern branding and marketing