Students of the educational program 6B04122 "International Business" of the Higher School of Economics of Astana International University take part in the annual International Summer School "New Eurasian Land Bridge International Talent Exchange Program". The program runs from June 27 to July 8, 2025 in the cities of Beijing and Lianyungang (China). Lianyungang is an important hub of the Belt and Road Initiative. The school is organized by UIBE and JOU universities.
This trip was a unique opportunity for our students to immerse themselves not only in the language environment, but also in the business culture of modern China. The summer school program is incredibly rich: it includes lectures on cross-border e-commerce, digital marketing and the specifics of doing business in Asia. Students receive valuable knowledge from leading experts and get acquainted with real business cases.
In addition to intensive training, the organizers have prepared an exciting cultural program. Students have already visited iconic historical sites, including the Forbidden City in Beijing and the Great Wall of China, and learned about national crafts at workshops on dyeing fabrics and making traditional fans. Daily practical Chinese classes help them communicate more confidently and better understand the culture of the country.
The summer school is also a great platform for international networking. Our students actively interact with participants from other countries, exchange experiences, develop intercultural communication skills and make new friends. Joint projects, cultural events, and even sports events such as dragon boat races help strengthen friendships and professional ties.
We wish the students successful studies and reaching new heights!!!