Tourism Management (EMBA)
Program Goal
Program Goal. To prepare leaders for the tourism industry with strategic thinking, leadership, and managerial competencies who are capable of effectively managing tourism organizations and destinations, implementing digital technologies and innovations, ensuring high service quality, financial sustainability, and business competitiveness, as well as developing and implementing sustainable development strategies in the context of global challenges and the transformation of the tourism industry.
Profile Disciplines
Profile Disciplines:
· Human Resource Management in Hospitality and Tourism
· MICE Management
· Sustainable Tourism and ESG Strategies
· Service Quality and Customer Experience Management
· Project Management in Tourism
· Business Research
· Strategic Management
· Strategic Marketing and Branding of Tourism Destinations
· Strategic Destination Management
· Financial Management in Tourism Business
· Digital Transformation and Artificial Intelligence in Tourism
Key Positions
Key Positions:
· Director of a Tourism Company
· Tourism Business Manager
· General Manager of a Hotel or Hotel Chain
· Destination Manager
· MICE Manager
· Project Manager in Tourism and Hospitality
· Director of Tourism Business Development
· Strategic Marketing and Destination Branding Manager
· Sustainability and ESG Consultant in the Tourism Industry
· Director of Digital Transformation and Innovation in Tourism Industry
