Digital marketing
Program Goal
Program Goal. To prepare specialists with comprehensive knowledge and practical skills in digital communications, marketing analytics, and strategic marketing management, enabling them to effectively develop and promote businesses in the digital economy.
Profile Disciplines
Profile Disciplines:
· Marketing
· Consumer Behavior
· Fundamentals of Web Technologies
· Marketing Communications
· Python Programming
· Marketing Research
· CRM Systems
· Data Analytics
· Web Analytics
· AI Tools in Marketing
· Advertising of Products and Services
· Creative Direction in Digital Media
· Branding
· Internet Marketing
· Big Data
· Motion Design for Digital Marketing
· Art Management
· Social Media Marketing (SMM)
Key Positions
Key Positions:
· Digital Marketing Specialist
· Internet Marketing Specialist
· Social Media Marketing (SMM) Specialist
· Performance Marketing Specialist
· CRM Marketing Specialist
· Marketing Analyst
· Content Marketer
· Digital and PPC Advertising Specialist
· Head of Digital Marketing
· Marketing Director
